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Murphy & Daughters

7 Reviews

Australian made bath and body products - helping your world look better and smell delicious whilst nourishing your soul.

EDT Story Discovery Set

The complete range of our newly launched Eau de Toilette with our Discovery set of five full size perfume mists. Looking for influencers to do IG reels, stories and/or TikToks - Showing styled in the home/ product in-use.

Considering how gifting supports content creation at scale?

1. Why do brands use gifting to build a content library?

Sending products to multiple aligned creators can generate a diverse range of authentic visuals, reviews, and demonstrations. This content may later support social media, advertising, or website storytelling, depending on agreed usage rights and overall brand strategy.

2. Is creator-generated content different from studio content?

Yes. Creator content typically feels more personal and situational, reflecting real-world product use. This difference can complement polished brand photography rather than replace it.

3. How much content should brands expect from gifting?

Content volume depends on creator numbers, deliverables, and participation rates. Outcomes vary, so planning with flexibility is important.

4. Can gifting reduce future production costs?

In some cases, reusable creator content may lessen the need for additional shoots, though this varies by campaign and usage rights.