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Prestige Brands Australia

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Prestige Brands Australia are an authorised distributor and brand investor for luxury fragrance brands in Australia and New Zealand.

Eros EDP Gifted Campaign

Versace is inviting creators to apply for a PR seeding opportunity featuring Versace Eros EDP, a bold and confident men’s fragrance. We’re looking for male or unisex lifestyle, fashion or grooming creators with a strong on-camera presence and premium content style to create authentic reel/TikTok content showcasing the fragrance naturally within their lifestyle. Selected creators will receive a Eros EDP 100ml x 1, with content to be posted in March thank you

Exploring how gifting supports relationship building with creators?

1. Why do brands use gifting to form creator relationships?

Gifting provides a lower-commitment starting point for collaboration, allowing both brand and creator to assess fit before pursuing deeper partnerships. This gradual approach can reduce risk compared with immediate paid agreements.

2. Can strong gifting collaborations evolve into paid work?

Sometimes. Continued collaboration depends on mutual alignment, performance, and brand needs rather than a guaranteed progression.

3. Do repeat collaborations improve campaign efficiency?

Working with familiar creators can simplify briefing and coordination, though brands still reassess fit over time. What is important is that you are receiving content you can repurpose or an audience that is excited about your product. If you are receiving that from a small group of creators that is OK, however, it is great to broaden your audience through diversified creators and content.

4. Should relationship building be an explicit campaign goal?

For many brands, yes—especially when long-term advocacy is valuable.