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Our vision is to provide premium maternity wear, by offering a curated selection of elevated wardrobe basics for mums, all produced locally in Melbourne using high quality fabrics.

Essential kit for mamas

We're looking for pregnant mamas and new mums with babies to try and promote our new bundle: leggings + essential singlet. We're a sustainable maternity brand offering minimalist wardrobe basics for mums, all ethically manufactured in Melbourne. We'd love to hear from mums who feel comfortable showing off their beautiful pregnant and postpartum bodies. sizes XS-L available