Most campaigns request social posts, short-form video, stories, or reviews that show real product use. The exact format depends on the brand's goals and the creator's platform strengths. Clear briefs ensure expectations are understood before participation begins.

Yes! The product is yours to keep. This allows creators to integrate items naturally into ongoing content and daily life, supporting authentic storytelling rather than one-off promotion.

Authenticity is essential for audience trust. Campaigns typically expect respectful and truthful content rather than scripted praise. Choosing brands you genuinely like makes honest storytelling easier and protects long-term credibility. If you aren't comfortable representing a product you receive, politely let the brand know and return the product.

When collaborations feel relevant and transparent, audiences usually respond positively. Consistent alignment between product, content style, and audience interests is what protects trust over time.