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Coote Agency

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Gifted Pro

Coote Connex is an Australian based top beauty & lifestyle communications agency. Founded by Maz Coote, based in Surry Hills, Sydney.

Lovekins first-flow period care package

Looking for creators with teenage girls approaching or recently experiencing their first period (no children required in deliverables). Deliverables include 1 x Reel + 1–2 IG Stories showcasing a thoughtfully curated First Flow Press kit designed to help young girls feel supported and prepared. Featuring Lovekins’ gentle period care range, educational resources and comforting extras, it’s a practical and meaningful gift for daughters, nieces, sisters or loved ones navigating this milestone.

Curious about budgeting and product investment in gifting?

1. How should brands think about the cost of gifting campaigns?

Costs typically include product value, shipping, and internal coordination rather than direct creator payment. Evaluating gifting as a marketing investment means considering the potential value of content, exposure, and creator relationships rather than immediate revenue return.

2. Is higher product value always necessary?

Not always. Relevance and genuine usefulness to creators often matter more than retail price alone. On #gifted, the minimum product value is $50 to ensure fair exchange for creators.

3. Can brands control spending in gifting campaigns?

Yes. Adjusting creator numbers, product quantities, or campaign frequency allows flexible budgeting.

4. Should gifting replace other marketing spend?

Usually gifting complements rather than replaces broader marketing activity. The content receives through gifting collaborations can be repurposed and marketing spend should be put behind making your content work for you.