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Envision Agency

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Gifted Pro

Australia's leading mum influencer agency connecting brands with quality mum creators.

Formula feeding parents needed for product testing

Global brand Nuby has launched their most innovative product yet - the RapidCool, already a viral sensation in the UK with one sold every 3 minutes! Now it’s your chance to test it out in exchange for some content. You’ll receive a feeding bundle with complementary products including the RapidCool, which gets bottles ready in just 2 minutes. Simply add boiling water, mix in your formula, shake, and it’s perfectly cooled ready for baby to drink!

Looking to grow trust while working with brands?

1. Do creators need to disclose gifted collaborations?

Yes—transparent disclosure is required by advertising guidelines and helps maintain audience trust. We love seeing #gifted on your collab posts.

2. Does transparency reduce engagement?

Honest disclosure rarely harms performance when the product genuinely fits the audience. It is important you feel positively about the product and this will shine through in your content.

3. How can creators keep authenticity in brand collaborations?

Only accept products you would realistically use or recommend. Showcase real world use in your life so that not only is the product represented authentically but so are you – this is when great content happens.

4. Why does authenticity matter in influencer marketing?

Trust drives long-term engagement, repeat partnerships, and sustainable creator growth. Authenticity is the missing link in traditional marketing and genuine creator partnerships close the gap by showcasing real work use and advocacy for your brand and product.