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75 Reviews

Gifted Pro

We're Bstore! Australia's largest independent retailer of Birkenstock and home to much loved Australian comfort brands Frankie4, Blundstone and EMU, PLUS international faves like MBTs and FitFlop.

Gola Tornado Deep Red/Candy Womens Sneaker

A retro trainer that doesn’t shy away from colour. The Gola Tornado Deep Red/Candy Sneaker mixes classic sport styling with a playful pop that turns heads for all the right reasons. The deep red nylon upper gives this pair its authentic old-school trainer feel, while suede overlays at the toe, heel and lace panels add texture and durability.

Planning your first gifting campaign?

1. How many creators should a brand gift?

The appropriate number depends on campaign objectives, available inventory, logistics capacity, and the amount of content or reach desired. Many brands begin with a smaller, well-aligned group to learn what works before expanding future campaigns, allowing clearer insight without over-committing resources.

2. What makes a gifting campaign effective?

Effectiveness usually comes from clear goals, strong creator-audience alignment, realistic deliverables, and organised communication. Campaigns built on relevance and clarity tend to produce more usable content and more meaningful engagement than those focused only on scale or speed.

3. How long do campaigns usually take?

Most gifting campaigns span several weeks, covering planning, creator selection, shipping, content creation, and review. Exact timing varies depending on logistics, product category, and campaign complexity, so allowing flexibility in scheduling is important for realistic execution.

4. Is gifting measurable?

Yes, though measurement is often directional rather than precise. Engagement, reach, content usefulness, and audience sentiment are common indicators. Because gifting supports earlier funnel stages, evaluation typically focuses on awareness and content value rather than immediate revenue attribution.