Timelines usually include product shipping, content creation, and delivery deadlines clearly outlined in the brief. At #gifted, we encourage content to be posted within 2 weeks of receiving the gift.

Yes—open communication ensures expectations, feedback, and delivery stay aligned. Creators can chat with brand partners in the #gifted app and keep each other in the loop for the whole collab and after.

Early communication is essential so brands can adjust timelines or expectations where possible. Responsiveness feeds into the #gifted matching algorithm and not responding to messages or communicating clearly with brands can result in a reduced chance of matching with the brands you love.

All content that is posted as part of a #gifted campaign will be captured for the brand in their portal. If you are working on a UGC campaign, the content can be uploaded directly in the in app chat.