Aveda invites you to embrace the #GURWM (Get Unready With Me) trend, where the focus shifts from morning readiness to soothing nighttime rituals. This campaign highlights the relaxing routines of unwinding and preparing for bed and can feature any of Aveda's hero overnight serums: Botanical Repair™ Strengthening Overnight Serum, Scalp Solutions™ Overnight Scalp Renewal Serum, and Nutriplenish™ Replenishing Overnight Serum.
