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humann.

2 Reviews

Gifted Pro

Sydney-based independent PR and communications agency specialising in earned media, influencer campaigns, digital content and brand activations. Clients include Sydney Royal Easter Show, Electrolux, Bumble and Shark Beauty.

Hay St | Euro Summer Activation

A $150 gift card to be used throughout the Hay St Dining Precinct - we also have upcoming pasta making classes that can be comped also. Ideally looking for creators to come down now - Fri 21st to promote our weekend activities

Curious about budgeting and product investment in gifting?

1. How should brands think about the cost of gifting campaigns?

Costs typically include product value, shipping, and internal coordination rather than direct creator payment. Evaluating gifting as a marketing investment means considering the potential value of content, exposure, and creator relationships rather than immediate revenue return.

2. Is higher product value always necessary?

Not always. Relevance and genuine usefulness to creators often matter more than retail price alone. On #gifted, the minimum product value is $50 to ensure fair exchange for creators.

3. Can brands control spending in gifting campaigns?

Yes. Adjusting creator numbers, product quantities, or campaign frequency allows flexible budgeting.

4. Should gifting replace other marketing spend?

Usually gifting complements rather than replaces broader marketing activity. The content receives through gifting collaborations can be repurposed and marketing spend should be put behind making your content work for you.