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Funlab

135 Reviews

Gifted Pro

We are an entertainment brand with a suite of brands including Strike Bowling Bar, Holey Moley Golf Club, Archie Brothers Cirque Electriq, Hijinx Hotel, B. Lucky & Sons, Juke's Karaoke and Red Herring Escape Rooms.

Hijinx Hotel Experience

Never heard of challenge rooms? This is your chance to give them a a try. We're looking for content creators to bump into our venues in exchange for 1 x social media video. This will be posted on our socials. You'll receive 10 x challenge rooms, food item of choice, drink of choice and fries to share for up to 4 people. Check into our hotel now. 😉

Looking at long-term value from creator collaborations?

1. Can gifting contribute to long-term brand equity?

Consistent exposure through trusted creators will gradually strengthen brand recognition and credibility, even when short-term metrics fluctuate. This cumulative effect is common in awareness-driven marketing activity. The content received from gifting collaborations can also be utilised to drive long term advocacy where you have content licensing rights.

2. Why does authentic storytelling matter over time?

Audiences often respond more strongly to believable, experience-based content than to repetitive promotional messaging.

3. Should brands archive and organise creator content?

Maintaining a structured content library helps maximise future reuse and learning. Creator content should be maximised at all stages of the marketing funnel.

4. Is long-term impact harder to measure than short-term results?

Yes. Brand perception shifts are typically gradual and influenced by multiple factors. It is important to continue to share human led conversations with your audience through creator partnerships that showcase genuine advocacy.