Download the app & collaborate with Blue Coral Concepts

Blue Coral Concepts

167 Reviews

Gifted Pro

BCC owns and operates Italian Street Kitchen, Ribs & Burgers and Five Guys dining brands nationwide. Focused by cuisine, we offer a ‘Best in Category’ dining experience for each.

Italian Street Kitchen Adelaide Opening

Italian Street Kitchen Adelaide is coming! We’d love to invite you to dine our newest Italian Street Kitchen location with a $200 voucher on us. This is our first Adelaide location. In return, we’d love your support in sharing your experience through at least three Instagram Stories and one Feed Post or Reel as part of the collaboration.

Curious about budgeting and product investment in gifting?

1. How should brands think about the cost of gifting campaigns?

Costs typically include product value, shipping, and internal coordination rather than direct creator payment. Evaluating gifting as a marketing investment means considering the potential value of content, exposure, and creator relationships rather than immediate revenue return.

2. Is higher product value always necessary?

Not always. Relevance and genuine usefulness to creators often matter more than retail price alone. On #gifted, the minimum product value is $50 to ensure fair exchange for creators.

3. Can brands control spending in gifting campaigns?

Yes. Adjusting creator numbers, product quantities, or campaign frequency allows flexible budgeting.

4. Should gifting replace other marketing spend?

Usually gifting complements rather than replaces broader marketing activity. The content receives through gifting collaborations can be repurposed and marketing spend should be put behind making your content work for you.