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Calabria Family Wine Group

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Launching in 2021 with already 220 years of Australian wine history in its portfolio, the Calabria Family Wine Group signifies a new era for the Riverina-based family wine company headed up by the third generation, of the Calabria family.

Kings & Queens of Prohibition Wines

A mix of Prosecco, White Wine & Red wine To drive awareness and excitement around the launch of Queens of Prohibition Prosecco and Sauvignon Blanc, while promoting the consumer competition to win a Sydney weekend escape inspired by hidden indulgence, vintage charm, and outlaw elegance. This campaign should bring the Kings & Queens of Prohibition world to life through aspirational, atmospheric content that shows the wines being enjoyed and positions the brand as stylish, and a little rebellious.

Curious about budgeting and product investment in gifting?

1. How should brands think about the cost of gifting campaigns?

Costs typically include product value, shipping, and internal coordination rather than direct creator payment. Evaluating gifting as a marketing investment means considering the potential value of content, exposure, and creator relationships rather than immediate revenue return.

2. Is higher product value always necessary?

Not always. Relevance and genuine usefulness to creators often matter more than retail price alone. On# gifted, the minimum product value is $150 to ensure fair exchange for creators.

3. Can brands control spending in gifting campaigns?

Yes. Adjusting creator numbers, product quantities, or campaign frequency allows flexible budgeting.

4. Should gifting replace other marketing spend?

Usually gifting complements rather than replaces broader marketing activity. The content receives through gifting collaborations can be repurposed and marketing spend should be put behind making your content work for you.