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Maven PR

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Gifted Pro

An integrated PR agency specialising in lifestyle and food and beverage PR.

Long Stemmed Roses from Mr Roses

Successful applicants will receive a beautiful bouquet of roses from Mr Roses in exchange for high-quality social media content. We’re looking for premium content that shows both the online and in store experience. You will show yourself ordering a bouquet online, and visiting the Alexandria showroom to collect a last minute Mother’s Day gift. The content should highlight the convenience for last-minute gifting. Timing: content must be filmed and posted this weekend. Note: Sydney Creators only

Curious how creators actually work with brands through gifting campaigns?

1. What is creator gifting in influencer marketing?

Creator gifting is a collaboration where a brand sends a product to a creator in exchange for agreed content, rather than paying a fee. These campaigns focus on authentic product use, real audience engagement, and building long-term brand relationships. For many creators, gifting is an accessible way to work with brands while continuing to grow their content portfolio and credibility.

2. Do creators always have to post when they receive a gift?

Clear expectations are outlined before a creator accepts a campaign. Some gifting collaborations require specific posts or stories, while others focus on product experience. Reviewing the brief carefully ensures creators only join campaigns that match their availability, content style, and comfort level.

3. Why do brands choose gifting instead of paid partnerships?

Gifting helps brands generate authentic content at scale while discovering creators who genuinely connect with their product. Instead of one paid placement, brands can build a broader content pipeline and identify strong long-term partners.

4. How do I start applying for gifting campaigns?

Creators can explore live campaigns, review requirements, and apply directly through the creator app which can be downloads on Apple App Store or Google Play. A clear profile, consistent content quality, and reliable communication all improve selection chances. Starting with well-matched campaigns is the best way to build momentum and long-term brand relationships.