Join us at the exclusive Lush Christmas Showcase for a first look at the 2026 festive collection set to be all over your newsfeed this Christmas — packed with Lush’s iconic Christmas classics, indulgent gourmand-inspired scents and, of course, plenty of Snow Fairy 🧚 You’ll get to explore the entire collection up close, get hands-on with some of Lush’s most anticipated festive products and take home a goodie bag filled with gorgeous full-sized products from the gorgeous new collection.
Creator gifting introduces products to relevant audiences through authentic, creator-led storytelling rather than traditional advertising. This exposure can help audiences recognise, understand, and remember a brand over time. While awareness doesn't always translate immediately into sales, it often forms an important early step in longer customer journeys.
Brands may review reach, impressions, engagement, and audience sentiment to understand visibility. These indicators provide directional insight rather than precise attribution, which is common for upper-funnel activity.
Yes. Niche creators often reach highly engaged communities where relevance and trust are strong, which can make awareness more meaningful even at lower reach levels.
Not usually. Many brands pair awareness with goals such as content creation or creator relationship building to maximise overall value.
