201 Reviews
Launching in 2021 with already 220 years of Australian wine history in its portfolio, the Calabria Family Wine Group signifies a new era for the Riverina-based family wine company headed up by the third generation, of the Calabria family.
We’re looking for lifestyle creators to produce warm, social-first content featuring the McWilliam's Terra range as part of our Luxury Escapes giveaway campaign. We want to showcase relaxed, everyday wine moments, from cosy nights in to entertaining with friends, in an authentic and aspirational way. Creators will produce: 1 x Reel Instagram Story sequence Content usage for organic + paid social Creators will receive: Exclusive PR pack 1 x mixed case of Terra wine
Product value, audience relevance, and long-term relationship potential can outweigh immediate payment—especially early in a creator journey.
When the brand aligns strongly with your niche and helps build meaningful portfolio content or audience trust.
That depends on your intent. Accepting contra gifting opportunities should come down to your goals, audience, and the brands you are working with. When you truly align with the brand and love the product, collaborating makes sense. If you are developing a closely. Monitored personal brand, being selective about who you work with, contra or paid, is important.
Treat gifting as relationship-building and portfolio growth while gradually increasing paid opportunities. Relationships and personal brand are important so if you cannot commit to a gifted collab, wait until you have the bandwidth to do so. This ensures a good experience for you and the brands you are keen to work with now and in the future.
