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nat'v basics

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Gifted Pro

We’re not just an undies brand; we’re a movement for natural comfort and sustainability. Our core values guide everything, from sourcing materials to building relationships with our amazing community.

Mothers Day Campaign - UCG Content

We’d love to gift some pieces for Mother’s Day. We’re all about body positivity and are looking for a mum who would be happy to share a story frame and/or post on Mother’s Day, along with some content we can reshare. If this sounds like something you’d be interested in, please apply and we can share more information. x This gift includes: - CHEEKY G STRING - RACER CROP - CHICHI SUPPORT G - RIBBED BRALETTE - BLACK

Deciding whether gifting is the right next step for your brand?

1. How can brands determine if they are ready for gifting campaigns?

Readiness usually involves having sufficient product inventory, clear objectives, and capacity to manage creator relationships and logistics. Without these foundations, results may be inconsistent or difficult to evaluate. #gifted takes the challenge out of creator gifting and streamlines the process.

2. What is the safest way to begin with gifting?

Starting with a small, well-defined campaign allows learning before scaling investment or complexity. Utilising #gifted as a platform to manage gifts, reach best fit creators, and streamline operations is a great way to get started.

3. When might gifting not be the right approach?

Brands seeking immediate, predictable sales outcomes may require performance-driven strategies instead. #gifting is about building content libraries, trust and advocacy. It is a sound investment, however, may not drive immediate sales uplift unless paired with a broader marketing strategy.

4. What mindset leads to better gifting results?

Approaching gifting with clear objectives, realistic expectations, and a focus on creator relevance typically leads to stronger outcomes. Brands that prioritise authentic content, consistent collaboration, and thoughtful reuse of creator assets often gain more long-term value than those treating gifting as a quick sales tactic or one-off experiment.