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Closer Communications

300 Reviews

Gifted Pro

PR Agency with a range of clients

MOVA Robotic Pool Cleaner

We're looking for creators who can showcase how the MOVA's new robotic pool cleaner helps them maintain their home. To share a bit more about the brand, MOVA is a global pioneer in premium AI-powered smart living. Having entered the Australian market last year, the brand is focused on redefining the modern home experience with technology that is intuitive, stylish, and thoughtfully designed around everyday consumer needs.

Curious about budgeting and product investment in gifting?

1. How should brands think about the cost of gifting campaigns?

Costs typically include product value, shipping, and internal coordination rather than direct creator payment. Evaluating gifting as a marketing investment means considering the potential value of content, exposure, and creator relationships rather than immediate revenue return.

2. Is higher product value always necessary?

Not always. Relevance and genuine usefulness to creators often matter more than retail price alone. On #gifted, the minimum product value is $50 to ensure fair exchange for creators.

3. Can brands control spending in gifting campaigns?

Yes. Adjusting creator numbers, product quantities, or campaign frequency allows flexible budgeting.

4. Should gifting replace other marketing spend?

Usually gifting complements rather than replaces broader marketing activity. The content receives through gifting collaborations can be repurposed and marketing spend should be put behind making your content work for you.