Download the app & collaborate with Kawai Jewellery

Kawai Jewellery

236 Reviews

Explore our vibrant collection of unique Japanese glass-beaded jewellery! From bold and beautiful to delicate and unique designs, discover the perfect colours that add a pop of style to your look.

A splash of summer

Receive one waterproof Kawai necklace of your choice: Blue Lagoon, Seafoam Tide or Sunlit Sands. Create elegant, colourful summer content by the beach, with clear necklace close-ups and a moment in the ocean to showcase its waterproof design.

Considering how gifting supports content creation at scale?

1. Why do brands use gifting to build a content library?

Sending products to multiple aligned creators can generate a diverse range of authentic visuals, reviews, and demonstrations. This content may later support social media, advertising, or website storytelling, depending on agreed usage rights and overall brand strategy.

2. Is creator-generated content different from studio content?

Yes. Creator content typically feels more personal and situational, reflecting real-world product use. This difference can complement polished brand photography rather than replace it.

3. How much content should brands expect from gifting?

Content volume depends on creator numbers, deliverables, and participation rates. Outcomes vary, so planning with flexibility is important.

4. Can gifting reduce future production costs?

In some cases, reusable creator content may lessen the need for additional shoots, though this varies by campaign and usage rights.