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Bendon Lingerie

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Gifted Pro

At Bendon, we believe every woman deserves a better bra. That's why we offer a collection of crafted bras for every moment, empowering woman to feel confident, comfortable and seen. Whatever your life needs, it needs a better bra.

A New Bra for Every Version of You

We’re looking for passionate creators to help bring our new season campaign to life, celebrating real women, real bodies, and confidence in everyday moments. You'll begin with a personalised fitting at a Bendon store, ensuring you're in the correct size. You’ll then receive a curated selection of our new season lingerie to create authentic try-on content, showcasing how the pieces fit, feel, and move with you through your everyday, We want to see how Bendon looks on you.

Considering how gifting supports content creation at scale?

1. Why do brands use gifting to build a content library?

Sending products to multiple aligned creators can generate a diverse range of authentic visuals, reviews, and demonstrations. This content may later support social media, advertising, or website storytelling, depending on agreed usage rights and overall brand strategy.

2. Is creator-generated content different from studio content?

Yes. Creator content typically feels more personal and situational, reflecting real-world product use. This difference can complement polished brand photography rather than replace it.

3. How much content should brands expect from gifting?

Content volume depends on creator numbers, deliverables, and participation rates. Outcomes vary, so planning with flexibility is important.

4. Can gifting reduce future production costs?

In some cases, reusable creator content may lessen the need for additional shoots, though this varies by campaign and usage rights.