This summer you're invited to NGV Friday Nights, celebrating our Melbourne-exclusive major exhibition Westwood | Kawakubo. With 150 iconic pieces by Vivienne Westwood and Rei Kawakubo of Comme des Garçons, it's the fashion event of the year. Plus dance to DJs, grab a drink, dinner and enjoy the night in style. The event runs from 6–10pm and we’d love to offer you 2 x complimentary tickets for posting about your visit, plus a $50 voucher and 2 x tickets to our Women Photographers exhibition.
When a creator's audience naturally overlaps with a brand's target customer, product storytelling tends to feel more credible and engaging. This alignment often matters more than total follower count because relevance influences how audiences interpret and respond to the content.
Reviewing past content, audience demographics, tone, and engagement patterns helps determine whether the creator's community matches the intended customer profile.
Broad reach without alignment may produce visibility but limited meaningful engagement, which can reduce overall campaign usefulness.
Strong alignment often makes ongoing collaboration more natural and sustainable for both brand and creator.
