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Sheldon and Hammond

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Gifted Pro

Sheldon and Hammond is an import, marketing and distribution company of quality brands, founded in 1935. We are based in Sydney and provide opportunities for creators to collaborate with amazing kitchenware, homeware and outdoor brands.

OXO TOT Cleaning range

Creators will receive the following two items from the OXO TOT range: - Space Saving Drying Rack - Tot Bottle & Cup Cleaning Set (Includes: Bottle Brush with stand to reach into and scrub tall bottles, Straw-and-Detail brush gets into those hard-to-reach nooks and crannies in sippy cups and Bottle drying rack)

Planning the right number of creators for a campaign?

1. How many creators should a brand include in product seeding?

There is no universal number. The right scale depends on campaign goals, available inventory, and the level of content or reach a brand hopes to achieve. Starting with a manageable group often allows clearer learning before expanding future campaigns.

2. Is it better to test small before scaling gifting?

Beginning with a smaller creator set can help brands evaluate content quality, logistics, and audience response without over-committing resources. Insights from early campaigns often inform more efficient scaling later.

3. Do larger campaigns always create better results?

Not necessarily. Larger campaigns may increase reach, but they also introduce complexity and variation in content quality. Strong creator fit and clear coordination often matter more than overall campaign size.

4. How often should brands run gifting campaigns?

Frequency depends on marketing cadence, product availability, and internal capacity to manage creators and content. Sustainable pacing is usually more effective than continuous activity without clear objectives.