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FRANKIE4 Footwear

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Gifted Pro

We’re a fashion-forward footwear brand changing the way women experience shoes. Our styles look as good as they feel—backed by award-winning, Podiatrist-designed support. We're here to prove shoes can be stylish and comfortable.

Octavia Black Cherry Shine Loafer - AW26

Creator will receive 1 x pair of Octavia Cherry in exchange for 1 x Video and 2 x UGC Images.

Curious about budgeting and product investment in gifting?

1. How should brands think about the cost of gifting campaigns?

Costs typically include product value, shipping, and internal coordination rather than direct creator payment. Evaluating gifting as a marketing investment means considering the potential value of content, exposure, and creator relationships rather than immediate revenue return.

2. Is higher product value always necessary?

Not always. Relevance and genuine usefulness to creators often matter more than retail price alone. On# gifted, the minimum product value is $150 to ensure fair exchange for creators.

3. Can brands control spending in gifting campaigns?

Yes. Adjusting creator numbers, product quantities, or campaign frequency allows flexible budgeting.

4. Should gifting replace other marketing spend?

Usually gifting complements rather than replaces broader marketing activity. The content receives through gifting collaborations can be repurposed and marketing spend should be put behind making your content work for you.