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Sheldon and Hammond

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Gifted Pro

Sheldon and Hammond is an import, marketing and distribution company of quality brands, founded in 1935. We are based in Sydney and provide opportunities for creators to collaborate with amazing kitchenware, homeware and outdoor brands.

OXO TOT - Feeding Range

Creators will receive a full feeding set from the OXO TOT range including: - Stick & Stay Bowl - Stick & Stay Divided Plate - Fork & Spoon Set - Grow Straw Cup - Roll Up Bib - Fresh Food Feeder Creators can select their preferred colour. Content will need to feature children to showcase the product features.

Wondering how gifting compares with other influencer strategies?

1. How is gifting different from affiliate marketing?

Affiliate programs reward performance-based sales, while gifting focuses on product exchange for content and awareness. Some brands use both approaches for different stages of the customer journey. At #gifted, we support your brand in building a strong content pipeline while generating social proof and advocacy.

2. Does gifting replace paid influencer campaigns?

Each method serves different objectives within a broader strategy. Many brands do both if they have the budget. #gifted is used to match with creators who are excited about partnering with new brands for contra collaborations.

3. Which strategy works best for new brands?

Many emerging brands begin with gifting to build awareness and content before expanding into paid or performance models. Brands that maximise #gifting are repurposing their creator content at all stages of the funnel

4. Can multiple strategies run together effectively?

Yes. Coordinated approaches often provide more balanced marketing outcomes.