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Pott'd

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Gifted Pro

Pott’d makes arts and crafts kits designed for fun, hands-on creative projects you can do at home such as air-dry clay pottery kits, paint-your-own kits like mugs & vases, candle kits, polymer clay kits and more.

Paint-a-Diya

The creator will receive our Paint-a-Diya Kit to create a high-quality UGC video centred around celebrating Diwali through creativity. We’re specifically looking for someone who celebrates Diwali and can bring an authentic, personal feel to the content. Show the unboxing, creating Diwali-inspired designs, and the finished creations in a warm, festive setup. We’re looking for creators who edit well, are comfortable on camera, and can create engaging, aesthetic content.

Wondering how gifting compares with other influencer strategies?

1. How is gifting different from affiliate marketing?

Affiliate programs reward performance-based sales, while gifting focuses on product exchange for content and awareness. Some brands use both approaches for different stages of the customer journey. At #gifted, we support your brand in building a strong content pipeline while generating social proof and advocacy.

2. Does gifting replace paid influencer campaigns?

Each method serves different objectives within a broader strategy. Many brands do both if they have the budget. #gifted is used to match with creators who are excited about partnering with new brands for contra collaborations.

3. Which strategy works best for new brands?

Many emerging brands begin with gifting to build awareness and content before expanding into paid or performance models. Brands that maximise #gifting are repurposing their creator content at all stages of the funnel

4. Can multiple strategies run together effectively?

Yes. Coordinated approaches often provide more balanced marketing outcomes.