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Envision Agency

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Gifted Pro

Australia's leading mum influencer agency connecting brands with quality mum creators.

Product testers needed: Nuby Feeding Essentials

Global brand Nuby is looking for product testers for their baby/toddler feeding range! The perfect products for newly weaning little ones, and toddlers and this is your chance to test it out in exchange for some content. You'll receive the ultimate feeding bundle for ages 1-3! In exchange we are looking for 1 static and 1 UGC video.

Curious about budgeting and product investment in gifting?

1. How should brands think about the cost of gifting campaigns?

Costs typically include product value, shipping, and internal coordination rather than direct creator payment. Evaluating gifting as a marketing investment means considering the potential value of content, exposure, and creator relationships rather than immediate revenue return.

2. Is higher product value always necessary?

Not always. Relevance and genuine usefulness to creators often matter more than retail price alone. On# gifted, the minimum product value is $150 to ensure fair exchange for creators.

3. Can brands control spending in gifting campaigns?

Yes. Adjusting creator numbers, product quantities, or campaign frequency allows flexible budgeting.

4. Should gifting replace other marketing spend?

Usually gifting complements rather than replaces broader marketing activity. The content receives through gifting collaborations can be repurposed and marketing spend should be put behind making your content work for you.