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Stanley House Studios

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Gifted Pro

Attention strategy agency in Darlinghurst, Sydney

Sheep Dog Peanut Butter Jelly launch party

Sheep Dog Peanut Butter Jelly Whiskey is going off-leash and taking over The Newtown Hotel. Expect PBJ cocktails, ice-cold shots, doggy makeovers, a Bark Booth and plenty of treats for the whole pack. Dogs welcome :)

Curious about budgeting and product investment in gifting?

1. How should brands think about the cost of gifting campaigns?

Costs typically include product value, shipping, and internal coordination rather than direct creator payment. Evaluating gifting as a marketing investment means considering the potential value of content, exposure, and creator relationships rather than immediate revenue return.

2. Is higher product value always necessary?

Not always. Relevance and genuine usefulness to creators often matter more than retail price alone. On #gifted, the minimum product value is $50 to ensure fair exchange for creators.

3. Can brands control spending in gifting campaigns?

Yes. Adjusting creator numbers, product quantities, or campaign frequency allows flexible budgeting.

4. Should gifting replace other marketing spend?

Usually gifting complements rather than replaces broader marketing activity. The content receives through gifting collaborations can be repurposed and marketing spend should be put behind making your content work for you.