Usage depends on the agreed campaign terms. Some collaborations include permission for brands to share or repurpose content, while others limit use to the creator's own channels. Clear agreement before launch prevents confusion later. On #gifted, brands on the Pro and Pro+ plans have content licensing rights while they are subscribed. #gifted Grow plans allow for organic sharing of content only.

Authentic visuals and real product experiences often feel more relatable to audiences than traditional advertising, making them useful across social media, websites, and paid placements when rights allow.

Yes. Transparent expectations protect both creators and brands and help ensure content can be used as intended. On #gifted, Pro and Pro+ brands can repurpose all content across socials, eDMs, ads and more for as long as they are subscribed.

Expanded rights or advertising use may require separate permission or compensation, depending on the collaboration structure. On the #gifted Grow plan, any content that a brand wants to use outside of organic sharing must be negotiated directly with a creator.