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Funlab

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Gifted Pro

We are an entertainment brand with a suite of brands including Strike Bowling Bar, Holey Moley Golf Club, Archie Brothers Cirque Electriq, Hijinx Hotel, B. Lucky & Sons, Juke's Karaoke and Red Herring Escape Rooms.

Strike Bowling Experience

We're looking for content creators to attend our venue in exchange for 1 x social media video. This will go live on our social media channels. In exchange you'll receive 1 x activity, food item of choice and drink of choice for yourself and your guests. Keen to have a great night out? Apply now.

Considering how gifting supports content creation at scale?

1. Why do brands use gifting to build a content library?

Sending products to multiple aligned creators can generate a diverse range of authentic visuals, reviews, and demonstrations. This content may later support social media, advertising, or website storytelling, depending on agreed usage rights and overall brand strategy.

2. Is creator-generated content different from studio content?

Yes. Creator content typically feels more personal and situational, reflecting real-world product use. This difference can complement polished brand photography rather than replace it.

3. How much content should brands expect from gifting?

Content volume depends on creator numbers, deliverables, and participation rates. Outcomes vary, so planning with flexibility is important.

4. Can gifting reduce future production costs?

In some cases, reusable creator content may lessen the need for additional shoots, though this varies by campaign and usage rights.