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History Will Be Kind is one of Australia’s most awarded independent agencies, operating at the intersection of communication, culture and impact.
A copy of Sunny & Storm by Tanya Hennessy - a laugh-out-loud children’s book filled with playful language, humour and heartfelt moments, following best friends Sunny and Storm as they become unlikely detectives. We’re looking to partner with creators who have children and can bring the story to life in a natural, authentic way. Ideally, content would be captured in real family environments - at home during reading time, at bedtime, in the backyard, or even at a local parpark.
Affiliate programs reward performance-based sales, while gifting focuses on product exchange for content and awareness. Some brands use both approaches for different stages of the customer journey. At #gifted, we support your brand in building a strong content pipeline while generating social proof and advocacy.
Each method serves different objectives within a broader strategy. Many brands do both if they have the budget. #gifted is used to match with creators who are excited about partnering with new brands for contra collaborations.
Many emerging brands begin with gifting to build awareness and content before expanding into paid or performance models. Brands that maximise #gifting are repurposing their creator content at all stages of the funnel
Yes. Coordinated approaches often provide more balanced marketing outcomes.
