444 Reviews
Coote Connex is an Australian based top beauty & lifestyle communications agency. Founded by Maz Coote, based in Surry Hills, Sydney.
We'd love to invite pregnant creators to an exclusive preview of the brand new The Memo Fortitude Valley store before it opens to the public! Join founders Kate Casey and Phoebe Simmonds for an afternoon of drinks, bump bedazzling, carrier fittings, goodie bags and first access to some of the best brands in the babysphere. Babies, toddlers (and the big kids!) are all welcome. Note only selected creators will be formally invited.
Creator gifting introduces products to relevant audiences through authentic, creator-led storytelling rather than traditional advertising. This exposure can help audiences recognise, understand, and remember a brand over time. While awareness doesn't always translate immediately into sales, it often forms an important early step in longer customer journeys.
Brands may review reach, impressions, engagement, and audience sentiment to understand visibility. These indicators provide directional insight rather than precise attribution, which is common for upper-funnel activity.
Yes. Niche creators often reach highly engaged communities where relevance and trust are strong, which can make awareness more meaningful even at lower reach levels.
Not usually. Many brands pair awareness with goals such as content creation or creator relationship building to maximise overall value.
