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Soup Agency

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Gifted Pro

As Sydney’s top independent digital performance agency, we partner with creators like you to craft authentic, results-driven content. It’s all part of our approach to growing clients and delivering big results—without the fluff.

THR1VE // UGC Campaign

balancing work, family, fitness or simply looking for an easier way to eat well. Selected creators will receive a selection of THR1VE's fresh, chef-made meals to experience for themselves. We're looking for authentic, relatable content that showcases how THR1VE fits naturally into your routine, from unboxing and first impressions through to enjoying the meals as part of your everyday life. We want to see real moments that highlight the convenience of healthy eating without compromising.

Trying to understand what makes a gifting campaign effective?

1. What defines a successful creator gifting campaign?

Success is usually measured against the original objective, such as receiving usable content, reaching a relevant audience, or building early creator relationships. Because gifting outcomes vary, effectiveness is better judged by content quality and alignment rather than expecting uniform engagement or direct revenue impact.

2. How important is creator selection to campaign performance?

Creator fit is one of the strongest influences on results. Alignment between audience, product category, and content style typically produces more authentic storytelling and stronger engagement than selecting creators based only on follower size or reach.

3. Do clear briefs really change campaign outcomes?

Yes. Clear expectations around deliverables, timelines, and messaging reduce confusion for creators and improve the likelihood of receiving usable, on-brand content. In contra collaborations, briefing should be minimal and directive to give influencers creative freedom to showcase the product in their style. If you have very specific scripting and deliverables, a paid campaign may be best.

4. Should brands focus on quantity or quality of creators?

Quality alignment and usable content are generally more valuable than high creator volume. Smaller, well-matched groups often produce more meaningful results than large numbers of loosely relevant collaborations.