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Gifted Pro

We're Bstore! Australia's largest independent retailer of Birkenstock and home to much loved Australian comfort brands Frankie4, Blundstone and EMU, PLUS international faves like MBTs and FitFlop.

Tamaris Step-In Comfort Sneaker Cognac/Blue

The Tamaris Step-In Comfort Sneaker combines effortless wear with modern sporty style. Finished in a versatile cognac and blue colourway with metallic accents and subtle animal-print detailing, it's an everyday sneaker that stands out without trying too hard. - Wide Fit design for extra room and everyday comfort - Hands-free Step-In design for easy on and off - Adjustable lace fastening for a secure fit - Removable footbed suitable for orthotics

Curious about budgeting and product investment in gifting?

1. How should brands think about the cost of gifting campaigns?

Costs typically include product value, shipping, and internal coordination rather than direct creator payment. Evaluating gifting as a marketing investment means considering the potential value of content, exposure, and creator relationships rather than immediate revenue return.

2. Is higher product value always necessary?

Not always. Relevance and genuine usefulness to creators often matter more than retail price alone. On #gifted, the minimum product value is $50 to ensure fair exchange for creators.

3. Can brands control spending in gifting campaigns?

Yes. Adjusting creator numbers, product quantities, or campaign frequency allows flexible budgeting.

4. Should gifting replace other marketing spend?

Usually gifting complements rather than replaces broader marketing activity. The content receives through gifting collaborations can be repurposed and marketing spend should be put behind making your content work for you.