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Soup Agency

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Gifted Pro

As Sydney’s top independent digital performance agency, we partner with creators like you to craft authentic, results-driven content. It’s all part of our approach to growing clients and delivering big results—without the fluff.

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We're looking for Australian creators who deal with allergies, hay fever, nasal congestion, sneezing, itchy eyes, or allergic rhinitis and are open to sharing their real experience. Selected creators will receive BreathMor, a natural, clinically tested nasal spray designed to provide fast allergy relief. We're looking for honest, relatable content that showcases your experience, from first impressions and ease of use through to how BreathMor fits into your everyday routine.

Planning the right number of creators for a campaign?

1. How many creators should a brand include in product seeding?

There is no universal number. The right scale depends on campaign goals, available inventory, and the level of content or reach a brand hopes to achieve. Starting with a manageable group often allows clearer learning before expanding future campaigns.

2. Is it better to test small before scaling gifting?

Beginning with a smaller creator set can help brands evaluate content quality, logistics, and audience response without over-committing resources. Insights from early campaigns often inform more efficient scaling later.

3. Do larger campaigns always create better results?

Not necessarily. Larger campaigns may increase reach, but they also introduce complexity and variation in content quality. Strong creator fit and clear coordination often matter more than overall campaign size.

4. How often should brands run gifting campaigns?

Frequency depends on marketing cadence, product availability, and internal capacity to manage creators and content. Sustainable pacing is usually more effective than continuous activity without clear objectives.