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SWIISH

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SWIISH is a leading wellness brand. Our products inspire you to be your authentic self and to seize each day with a glowing, healthy confidence. Because they were developed for you.

UGC CONTENT FOR GUT FIBRE - $150 VOUCHER

We’re looking for authentic, aesthetic content featuring our Gut Fibre Cleansing Powder - showing how easy it is to add to your daily routine (think: in your smoothie, coffee, oats, or yoghurt). You’ll receive a full-size SWIISH Gut Fibre Cleansing Powder and a $150 voucher upon completion in exchange for creating UGC that highlights your genuine experience using the product. We would love if the original video was sent to us so we can post on our socials!

Considering how gifting supports content creation at scale?

1. Why do brands use gifting to build a content library?

Sending products to multiple aligned creators can generate a diverse range of authentic visuals, reviews, and demonstrations. This content may later support social media, advertising, or website storytelling, depending on agreed usage rights and overall brand strategy.

2. Is creator-generated content different from studio content?

Yes. Creator content typically feels more personal and situational, reflecting real-world product use. This difference can complement polished brand photography rather than replace it.

3. How much content should brands expect from gifting?

Content volume depends on creator numbers, deliverables, and participation rates. Outcomes vary, so planning with flexibility is important.

4. Can gifting reduce future production costs?

In some cases, reusable creator content may lessen the need for additional shoots, though this varies by campaign and usage rights.