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Ecosa

183 Reviews

Gifted Pro

At Ecosa, we believe good sleep is the foundation of a great life. So, since 2015, we’ve been creating thoughtful products to transform yours – enabling you to do more, dream more, live more. While treading lightly on the planet.

UGC - BOWER SOFA BED

1 X Bower Sofa Bed - in any colour or or size * providing it is in stock

Considering how gifting supports content creation at scale?

1. Why do brands use gifting to build a content library?

Sending products to multiple aligned creators can generate a diverse range of authentic visuals, reviews, and demonstrations. This content may later support social media, advertising, or website storytelling, depending on agreed usage rights and overall brand strategy.

2. Is creator-generated content different from studio content?

Yes. Creator content typically feels more personal and situational, reflecting real-world product use. This difference can complement polished brand photography rather than replace it.

3. How much content should brands expect from gifting?

Content volume depends on creator numbers, deliverables, and participation rates. Outcomes vary, so planning with flexibility is important.

4. Can gifting reduce future production costs?

In some cases, reusable creator content may lessen the need for additional shoots, though this varies by campaign and usage rights.