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At Ecosa, we believe good sleep is the foundation of a great life. So, since 2015, we’ve been creating thoughtful products to transform yours – enabling you to do more, dream more, live more. While treading lightly on the planet.
For this campaign, we’re looking for a UGC-style video that would also be posted to your Instagram account as a Reel. We’d require: 12 months of paid usage rights (so we can run the content as ads across Meta), and 4 weeks of boosting rights on your Instagram account (we would put paid spend behind the post directly from your handle — all media spend covered by Ecosa).
There is no universal number. The right scale depends on campaign goals, available inventory, and the level of content or reach a brand hopes to achieve. Starting with a manageable group often allows clearer learning before expanding future campaigns.
Beginning with a smaller creator set can help brands evaluate content quality, logistics, and audience response without over-committing resources. Insights from early campaigns often inform more efficient scaling later.
Not necessarily. Larger campaigns may increase reach, but they also introduce complexity and variation in content quality. Strong creator fit and clear coordination often matter more than overall campaign size.
Frequency depends on marketing cadence, product availability, and internal capacity to manage creators and content. Sustainable pacing is usually more effective than continuous activity without clear objectives.
