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SWIISH

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SWIISH is a leading wellness brand. Our products inspire you to be your authentic self and to seize each day with a glowing, healthy confidence. Because they were developed for you.

UK CREATORS WANTED - £100 VOUCHER

We’re looking for UK-based creators to produce authentic UGC around purchasing SWIISH via Boots.com. Creators will receive a £100 SWIISH voucher and will film the experience — from browsing the site and adding to basket, through to unboxing and first impressions at home. Content can be Instagram Stories, a Reel/TikTok-style video, or both.

Looking at long-term value from creator collaborations?

1. Can gifting contribute to long-term brand equity?

Consistent exposure through trusted creators will gradually strengthen brand recognition and credibility, even when short-term metrics fluctuate. This cumulative effect is common in awareness-driven marketing activity. The content received from gifting collaborations can also be utilised to drive long term advocacy where you have content licensing rights.

2. Why does authentic storytelling matter over time?

Audiences often respond more strongly to believable, experience-based content than to repetitive promotional messaging.

3. Should brands archive and organise creator content?

Maintaining a structured content library helps maximise future reuse and learning. Creator content should be maximised at all stages of the marketing funnel.

4. Is long-term impact harder to measure than short-term results?

Yes. Brand perception shifts are typically gradual and influenced by multiple factors. It is important to continue to share human led conversations with your audience through creator partnerships that showcase genuine advocacy.