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Ecosa

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Gifted Pro

At Ecosa, we believe good sleep is the foundation of a great life. So, since 2015, we’ve been creating thoughtful products to transform yours – enabling you to do more, dream more, live more. While treading lightly on the planet.

Ultra Plush Mattress Topper

For this campaign, we’re looking for a UGC-style video that would also be posted to your Instagram account as a Reel. We’d require: 12 months of paid usage rights (so we can run the content as ads across Meta), and 4 weeks of boosting rights on your Instagram account (we would put paid spend behind the post directly from your handle — all media spend covered by Ecosa)

Thinking about results from creator collaborations?

1. Does gifting guarantee sales?

No. Gifting is primarily designed to support awareness, credibility, and content creation rather than predictable short-term conversion. While sales may occur, they are influenced by many external factors, so judging success solely on revenue can overlook the broader marketing value gifting provides.

2. What value does creator content provide?

Creator-generated content offers authentic product context, real-world usage visuals, and relatable storytelling that brands may reuse across marketing channels where rights allow. This can strengthen brand trust and reduce reliance on purely studio-produced assets.

3. Can small campaigns still be useful?

Yes. Even limited creator groups can deliver meaningful insights, high-quality content, and relevant audience exposure. Smaller campaigns are often valuable learning opportunities before scaling investment or complexity.

4. How should brands evaluate success?

Success is best measured against the campaign's original objective—such as awareness, engagement quality, or usable content volume—rather than a single universal metric. Clear pre-defined goals allow more accurate interpretation of results.