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Gifting does not guarantee sales, viral reach, or long-term creator partnerships. Results vary based on alignment, execution, and audience response, so expectations should remain realistic and tied to campaign objectives.
Clear internal expectations help brands evaluate success fairly and avoid misinterpreting normal upper-funnel outcomes as underperformance.
Yes. Awareness, trust, and reusable content may support future conversion even when short-term revenue impact is unclear. Brand awareness is important and UGC and creator content can drive awareness and increase social proof assisting your brand in reaching broader audiences who are more likely to convert.
Linking outcomes to specific goals—such as content volume or audience reach—creates clearer evaluation criteria.
