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Coote Agency

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Gifted Pro

Coote Connex is an Australian based top beauty & lifestyle communications agency. Founded by Maz Coote, based in Surry Hills, Sydney.

VIVID SYDNEY MINISO! June 2026

We are looking for creators to share content around the VIVID x MINISO Sydney promotion, encouraging audiences to spot the MINISO TVC ad in Martin Place, post it to social media, and redeem an exclusive sticker pack plus a discount at the Wynyard, Chatswood or George Street stores. Creators will receive a voucher to shop in-store as part of the collaboration (please note this cannot be used in conjunction with the VIVID offer). Deliverables include 1 x Reel or Static Post + 2 x IG Stories.

Trying to understand the real value of contra gifting?

1. Why do creators accept unpaid gifting collaborations?

Product value, audience relevance, and long-term relationship potential can outweigh immediate payment—especially early in a creator journey.

2. When does gifting make strategic sense for creators?

When the brand aligns strongly with your niche and helps build meaningful portfolio content or audience trust.

3. Are there risks to accepting too many gifting campaigns?

That depends on your intent. Accepting contra gifting opportunities should come down to your goals, audience, and the brands you are working with. When you truly align with the brand and love the product, collaborating makes sense. If you are developing a closely. Monitored personal brand, being selective about who you work with, contra or paid, is important.

4. How should creators balance gifting and paid work?

Treat gifting as relationship-building and portfolio growth while gradually increasing paid opportunities. Relationships and personal brand are important so if you cannot commit to a gifted collab, wait until you have the bandwidth to do so. This ensures a good experience for you and the brands you are keen to work with now and in the future.