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iD Collective Agency is a highly reputable, boutique Public Relations, Social Media and Events Agency servicing the lifestyle arena.

WHISKAS® VIP launch event Bondi

On Friday 27th October, WHISKAS® cat food is painting Bondi purr-ple for national cat day. We are offering you an unforgettable VIP exclusive first look at this one-of-a-kind activation. The activation will feature a giant purple WHISKAS® box outside Bondi Pavilion, a nod to cats’ love of cardboard boxes. Inside, cat-lovers can immerse themselves in a cat wonderland with a life-sized scratching post, giant balls of twine and a game designed to test the reflexes of players.