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Kip&Co

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Kip&Co is an Australian lifestyle brand founded in Melbourne. We are the House of Colour, proudly Australian. and living for colour, creativity & joy. Inspiring a brighter way of living. B Corp Certified.

You're Invited: Kip&Co's First Flagship Store

To celebrate the opening of our very first Flagship Store, we're inviting you to be one of the first through the doors for an exclusive look. Explore our colourful new home, soak up all the joyful details and celebrate this huge milestone with us. The best part? You'll receive a voucher to spend on absolutely anything your heart desires, from bedding and homewares to sleepwear, tableware and everything in between. Come ready to shop, explore and fall in love.

Exploring whether gifting can support brand awareness goals?

1. How does creator gifting contribute to brand awareness?

Creator gifting introduces products to relevant audiences through authentic, creator-led storytelling rather than traditional advertising. This exposure can help audiences recognise, understand, and remember a brand over time. While awareness doesn't always translate immediately into sales, it often forms an important early step in longer customer journeys.

2. Is awareness from gifting measurable?

Brands may review reach, impressions, engagement, and audience sentiment to understand visibility. These indicators provide directional insight rather than precise attribution, which is common for upper-funnel activity.

3. Can smaller creators still drive meaningful awareness?

Yes. Niche creators often reach highly engaged communities where relevance and trust are strong, which can make awareness more meaningful even at lower reach levels.

4. Should awareness be the only objective of gifting?

Not usually. Many brands pair awareness with goals such as content creation or creator relationship building to maximise overall value.