Download the app & collaborate with Paola And Joy

Paola And Joy

0 Reviews

Gifted Pro

We design homewares that earn their place in your home. Timeless pieces made to be lived with, not just looked at. Beautiful, considered design that feels effortless, not overdone.

Zali Floor Lamp

Zali Floor Lamp, a refined exploration of warmth and form. Featuring a wooden stem and brass-plated base, the design’s sculptural balance is complemented by a softly tapered linen shade, echoing the asymmetrical stitched detailing of the our Zandro Table Lamp. A pull-string switch adds a nostalgic touch, blending modern simplicity with timeless character. Designed to bring a sense of calm and understated beauty to any interior, the Zali captures our signature approach to considered, crafted home

Deciding whether gifting is the right next step for your brand?

1. How can brands determine if they are ready for gifting campaigns?

Readiness usually involves having sufficient product inventory, clear objectives, and capacity to manage creator relationships and logistics. Without these foundations, results may be inconsistent or difficult to evaluate. #gifted takes the challenge out of creator gifting and streamlines the process.

2. What is the safest way to begin with gifting?

Starting with a small, well-defined campaign allows learning before scaling investment or complexity. Utilising #gifted as a platform to manage gifts, reach best fit creators, and streamline operations is a great way to get started.

3. When might gifting not be the right approach?

Brands seeking immediate, predictable sales outcomes may require performance-driven strategies instead. #gifting is about building content libraries, trust and advocacy. It is a sound investment, however, may not drive immediate sales uplift unless paired with a broader marketing strategy.

4. What mindset leads to better gifting results?

Approaching gifting with clear objectives, realistic expectations, and a focus on creator relevance typically leads to stronger outcomes. Brands that prioritise authentic content, consistent collaboration, and thoughtful reuse of creator assets often gain more long-term value than those treating gifting as a quick sales tactic or one-off experiment.