Instagram Threads: What It Means for Influencer Marketing and How to Leverage Its Potential

Taryn Williams

Instagram Threads holds tremendous potential for influencers to strengthen their bond with their audience in a new way, through showcasing their writing style in a more prominent way. While the full extent of brand utilization on Threads is yet to be explored as the platform is so new, and both brands and creators shouldn't ‘panic’ about not having a specific strategy or plan for Threads just yet, it’s the perfect time to start engaging with the platform to get familiar with it, and start thinking about how it might form a part of your ongoing content strategy.

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#fashion, #beauty, #lifestyle