As TikTok continues to dominate the social media landscape, brands are realising the immense potential of collaborating with influencers on the platform. However, navigating the diverse content trends can be overwhelming for those looking to engage with TikTok creators. In this guide, we'll explore some popular video trends and provide actionable insights for brands seeking to harness the power of TikTok through influencer partnerships.
Get Ready With Me (GRWM) Videos: Authenticity and Product IntegrationGRWM videos , where creators share their beauty or lifestyle routines while getting ready, offer a unique opportunity for brands to seamlessly integrate their products into engaging content.
Example Scenario: Actionable Tip: Challenge and Trend Participation : Boosting Brand VisibilityJoining trending challenges or creating branded challenges is an effective way for brands to tap into the viral nature of TikTok content .
Example Scenario: Actionable Tip : Develop a unique and memorable challenge that aligns with your brand message. Provide clear instructions and incentives for user participation.Behind-the-Scenes (BTS) Content: Building Brand TransparencyTikTok users love to get a glimpse behind the curtain. Collaborating with influencers for BTS content allows brands to humanise their image and build a more transparent connection with their audience.
Example Scenario: Actionable Tip: Tutorial and How-To Videos: Educate and Showcase Product UsesInfluencers often create tutorials or how-to videos demonstrating the use of products, providing valuable information to their audience.
Example Scenario: Actionable Tip: Day-in-the-Life Vlogs : Immersive Brand IntegrationCollaborating on day-in-the-life vlogs allows brands to integrate seamlessly into influencers' everyday experiences, providing an authentic representation of their products.
Example Scenario: Actionable Tip: Here are two things that brands should avoid when engaging influencers to create TikTok content: Overly Scripted Content Issue: Solution: Ignoring TikTok Trends and Culture Issue: TikTok thrives on trends , challenges, and a dynamic culture, and content that doesn't resonate with these elements may struggle to engage the audience.Solution: By avoiding these pitfalls, brands can foster authentic collaborations with influencers on TikTok, creating content that not only promotes the brand but also resonates with the platform's dynamic and trend-driven audience.
TikTok presents a goldmine of creative opportunities for brands willing to explore diverse content trends and collaborate with influencers. From GRWM videos to branded challenges and behind-the-scenes content, the key lies in aligning with influencers whose content resonates with the brand's message. By leveraging these innovative approaches, brands can not only enhance their visibility but also establish meaningful connections with the TikTok community, driving engagement and loyalty in the process.
Need help finding influencers to promote your brand and create powerful influencer-generated content for your ads? Download #gifted now to connect with the world’s best influencers.
