So you’re ready to launch your new product or service and start gifting some cool creators, but your product isnt super expensive (under the $150 minimum on #gifted) or maybe its even over that price but you want to make a really WOW impression. Well, let us show you some tips on making a great media send out or influencer bundle.
Getting cool merch made that influencers can use in their day to day life is super simple and cost effective, and adds something a little bit extra and unique to your gifting experience!
Some ideas are cute hoodies, robes, sports bags, hats or beanies, inflatable pool toys, water bottles or travel mugs. Have a think about your item and what makes sense to send with it. For example, if you’re sending a beauty product, perhaps you could add a nice fluffy robe and slippers branded with your logo or in your company colours? If you’re sending a sunscreen product, maybe you send a branded beach towel, beach umbrella and beach ball?
Another great way to wow creators and alsohelp them make create great content for you is to send them props that they canuse in the content.
For example, perhaps you are sending a fooditem like cheese or dips that are only valued at $10. You could send this witha cute picnic basket and a bottle of wine, which not only is going to increasethe value of your gift, but allow the creators to easily make a WOW piece ofcontent that is going to be totally on brand for you and much better than justsome cheese on a plate at home. That little extra effort from you as a brandgoes a long way in not only impressive the creators, making them love yourbrand (and likely repurchase), but also remind them of you each time they usethe items you sent them, AND mean they make amazing content. Win win foreveryone!
Heres a few ideas of props, based on somecommon categories:
Alcohol: beautiful serving glasses,garnishes like dried fruits or swizzle sticks, cocktail mixing kit, esky, winecooler bag
Beauty/makeup: robe, slippers, makeup brushes,ring light, freestanding mirror, headband in your company colours, towels inyour company colours, cosmetics organiser, cosmetics bag / toiletry bag
Food/FMCG: serving trays or platters,tablecloth and napkins in your company colours, cutlery (salad servers, soupspoons, cheese knives, coloured knives and forks etc), teapot & cups inyour brand colours
If you’re still stick, theres some thingsthat can never go wrong in making your delivery WOW! Try a bunch of beautifulflowers (in your brand colours of course!), a smash cake, a polaroid camera!
Remember, since you’re going to the effort or arranging a send out, let's make it WOW!!
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