I love fashion and fitness. I live a very active social life and am always doing something- gym, socialising or work!
11 Oct 2023
A pleasure to collab with! ❤
02 Jan 2024
Amazing to work with
29 Jan 2024
Amazing to work with
11 Mar 2024
good content
17 Mar 2024
Loved the content! Would work with Alessandra again.
07 May 2024
Loved working with you!
23 Sep 2024
Lovely to collab with Alessandra!
10 Oct 2024
Fantastic content creator!
User-generated content, or UGC, refers to authentic content created by customers or creators featuring a brand's products. It is valuable because it builds trust, increases credibility, and provides social proof that influences purchasing decisions. UGC often performs better than traditional advertising because audiences perceive it as genuine rather than promotional.
Gifting campaigns encourage creators to share authentic product experiences with their audiences. This naturally produces diverse content such as reviews, unboxings, and lifestyle posts that brands can repurpose across marketing channels.
Brands can use UGC on social media, websites, email marketing, advertisements, and product pages. This content strengthens credibility across multiple stages of the marketing funnel.
Consumers perceive UGC as unbiased and relatable. Seeing real creators use products provides social validation and reduces skepticism, making UGC highly effective for influencing purchasing decisions.
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