Hi, I'm Amy. A passionate mum focused lifestyle Creator. Creating engaging content from kitchen, home & lifestyle to fashion & travel. I've worked alongside brands like Ninja, Russell Hobbs, Kenwood, Tefal, HelloFresh, GHD, BigW, IGA
12 Dec 2025
Amy looks gorgeous! Love these prints on you 🤍 Salty Crush X
08 Jan 2026
Amy was an absolute delight! Her creative approach and stunning content made all the difference. Highly recommend!
27 Jan 2026
Amy provided us with perfectly aligned content for our brand, calling out all of the important features of our product and speaking directly to our target market. Highly recommend!!
05 Feb 2026
Amy completed the brief meeting all of the agreed points in the brief. It was smooth working with her and we look forward to working with her again in the future :)
11 Feb 2026
Amy was great to work with and would love to work with her again :)
12 Feb 2026
Amy was wonderful to work with and followed our brief exactly. 10/10 would recommend!
Influencer gifting can be highly effective, especially for awareness and content generation. While paid campaigns provide guaranteed deliverables, gifting often produces more authentic storytelling and stronger audience trust. Many brands use gifting as a first step to identify high-performing creators before investing in larger paid partnerships.
Paid campaigns are ideal when brands need guaranteed reach, strict messaging control, or measurable sales conversions within a short timeframe. #gifted campaigns focus on genuine advocacy and social proof while building a diverse content gallery. If a brand prefers to brief creators with strict guidelines and deliverables, a paid campaign may be the better approach.
Yes, many brands combine both strategies, using gifting to discover creators and paid campaigns to scale proven partnerships. Many brands and creators on #gifted are running and participating in paid and contra campaigns.
Gifting typically produces more natural, relatable content because creators genuinely choose to participate. As creators opt in to campaigns on #gifted, they may be more aligned with brands and products than if they were paid or reached out to cold. This may result in stronger content that drives advocacy.
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