A girly from Melbourne who loves fashion, matcha, skincare, hair care and makeup
17 Jun 2025
Cathy was great, she provided us with beautiful photos that we can use on our product pages and socials.
24 Jun 2025
10/10 best in class content! We would absolutely love to work with Cathy again!
31 Jul 2025
Cathy's content is amazing! Loved working with her. ❤️
14 Aug 2025
One of the best videos we received for this campaign! Would love to work with Cathy again soon!
19 Aug 2025
Cathy delivers high-quality video and ensures that we meet our timeline as well
13 Oct 2025
Amazing content!! x
26 Nov 2025
Lovely to work with
15 Feb 2026
Cathy was lovely to work with and created beautiful content for TikTok. We would be happy to work with Cathy again. Thank you!
17 Feb 2026
Incredible content! We love working with Cathy so much
Influencers are often categorized by audience size. Nano creators typically have under 10,000 followers, micro creators range from about 10,000 to 100,000, macro influencers reach hundreds of thousands, and mega influencers have millions. Each tier offers different advantages, from high engagement and niche trust to broad reach and large-scale brand awareness.
Micro and nano creators often perform best for product seeding because their audiences are highly engaged and trust their recommendations. These creators usually produce authentic content and are more open to contra gifting collaborations.
Yes, combining creator tiers provides balanced results. Larger creators increase reach, while smaller creators drive engagement and authenticity, creating a more effective overall marketing funnel.
Gifting campaigns reduce costs significantly because brands primarily provide products rather than monetary compensation, making it possible to collaborate with multiple creator tiers simultaneously.
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